A gold mine of personality data?

Written by Web News Editor on . Posted in Features

There seems to be no end to the potential for Statistics to harvest the internet – blogs, tweets, e-mails – to find patterns in our innermost thoughts and emotions and to understand what makes us tick as humans. Think back to the Joy of Stats and the vast ‘madness movement’ map which analysed our digital traces and unwrapped what ‘mankind’ is feeling at any given time.
What might be an everyday way of using this knowledge? In their bid to match customers to products and services, marketeers are seeking new sources of intelligence and it seems that social media - a mine of big and valuable data - and until now mainly a tool for informing consumers about new products and services, is a good place to start.

Introducing the UK Data Service

Written by Oz Flanagan on . Posted in Features

Open data
For social scientists, there have traditionally been a number of sources from which to get economic, government and census data. Now there is a new online resource which promises to put all of these sources into one place. Simon Briscoe, who serves on its governing board, reports.

The UK Data Service is a new initiative which offers a single access point to a wide range of social and economic data. The new body came into existence at the end of last year and its visible face, the website, went live this month.

Gap between perception and reality not such big news

Written by Web Manager on . Posted in Features

Nobody can have missed recent ’England, a nation of secret binge drinkers?’ headlines spawned by new research ‘How is alcohol consumption affected if we account for under-reporting? A hypothetical scenario’.  Everyone, it seems, was shocked that 40-60% of the alcohol we buy is not included in the amount we say we drink.

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