Greater transparency needed over how consumer data is used

Written by Web News Editor on . Posted in News

A report by a government agency has called for consumers to have more information and control over how data about them, held by commercial companies, is used.

'Commercial use of consumer data' found that consumer confidence in data management by companies is 'fragile' and that there are concerns over how data is used by companies and whether there are options to 'opt out' of data sharing.

However, it also found that both companies and consumers can benefit from the data, through better customer targeting and more personalised services.

The report follows a call for information by the Competition and Markets Authority (CMA), a non-ministerial department which took over many of the functions of the former Competition Commission and the Office of Fair Trading. It makes several references to research carried out for the RSS last year on Public attitudes to the use and sharing of their data (PDF), particularly with regards to privacy around data.

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